This is what search engine robots see and depending on which search engine it is, it scores different items differently when determining how high your search rankings will be. Along with this code, there may be many more bits of code that your web designers web page editor stuck in there. This may be convenient from a design point of view, but could be a nightmare when it comes to search engine optimization, especially if the search bot is overwhelmed with that additional garbage. Your keywords are important too, but we're not talking about the keywords in your META tags. We prefer to call them "target words", the words your business is aimed towards. A true search engine optimization experts will know the importance of placement, context and frequency for these "target words" and utilize a strategic approach when writing copy for your web site. When it comes to search engine optimization, these words need to be easy for human readers to find as well as the search engines. If you are depending on search engine rankings, this detail alone may well seal your fate, determining whether your business is a success or lost in "cyber space". |
